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Mass Communication Research

Communicating with large audiences takes a distinct set of skills and a working knowledge of how advertising campaigns, media cycles and the other factors can change the way that people relay, receive and understand messages. Mass communication is an incredibly relevant and important subsection of communication studies. The study of mass media is particularly important with the growing availability of Internet-ready computers and cell phones. Mass communication encompasses all forms of communication that rely on large-scale media, and as these communication techniques evolve, it is important to stay informed about new mass communication trends and concepts. In this section of our blog, we will look at the latest mass communication research, including studies, experiments, scientific surveys, theories and critical analyses.

Amazon Removes Gendered Toy Categories… Somewhat

May 12, 2015 coms 0

What would happen if companies stopped marketing toys specifically to girls or boys? What if all the pink packaging around Barbie Dolls suddenly disappeared? Would […]

Yes, Twitter Is for Fiction Too

October 20, 2013 coms 0

This talk — titled “Adventures in Twitter Fiction” — is presented by writer and editor Andrew Fitzgerald, who is also a member of the News […]

Has Advertising Lost Its Credibility? [Infographic]

January 10, 2013 coms 0

If you believe every claim on every advertisement that you see, you’re in the minority. A new survey shows that consumers distrust advertisements, with only […]

The First Gender-Neutral Toy Catalog?

December 4, 2012 coms 0

The role of gender in childhood development has been a widely debated topic for decades. Many argue that from the moment children are born we […]

People Won’t Pay For Content, Unless You Make Them Feel Bad [Study]

November 29, 2012 coms 0

If efforts to save their dwindling companies in the declining industry of journalism, many newspapers that have moved their product online are also looking to […]

Newspaper Sites With Paywalls On the Rise [Infographic]

November 14, 2012 coms 0

Sales of printed newspapers have been on the decline over the last decade. In attempts to save their companies and earn more revenue, most newspapers […]

This Is the Best PR Response to a Facebook Comment Ever

November 12, 2012 coms 0

In today’s digital world, social media can quickly turn a company upside down if they’re not careful. And last month that’s what one man nearly […]

60+ Years of Presidential Campaign Ads [Video]

November 7, 2012 coms 0

The 2012 presidential election was especially tough, but a new video compares 60 years of presidential advertisements to show that the latest attack ads and […]

TV Couples Destructive to Real Life Relationships [Study]

September 20, 2012 coms 0

Staying on good terms with your significant other can take a tremendous amount of work, and according to a new study, getting too invested in […]

Many Men Offended by Male Stereotypes in Advertising [Study]

August 16, 2012 coms 2

The stereotypical male is a common figure in television and Internet-based advertisements. Men grunt, watch sports, party and seem to have a testosterone-fueled take on […]

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