Critical and cultural studies offer invaluable insight as to how communication affects media and vice-versa. While there are currently hundreds of studies taking place that attempt to establish basic premises about new media, nationwide advertising campaigns and interpersonal communicative development, critical analysis is needed to develop raw data into usable information. In the blogs in this category, we will discuss new studies from leading media and communication experts and offer our own take on the latest research and critical theory. We will explore the findings of some of the top researchers in media/communication fields and try to develop a better understanding of the ways that we interact and how our Internet, television and print media can affect our interactions.
In today’s world of television, cell phones, computers, and other media, multitaskers typically praise their skill as an effective way to navigate this hundred mile an hour culture. Turns out, their confidence may be mistaken. According to a new study on media multitasking by Boston College researchers, multitasking is only driving people to distraction. So, what does that mean for advertisers? Which medium is best?