As employers increasingly look at Facebook profiles of potential candidates, the use of profanity on their walls plays an important role in the perception of these potential employees. A recent study by social media monitoring service, Reppler, scanned the Facebook walls over 30,000 users and found some surprising statistics:
- 47% of our users have profanity on their Facebook Wall.
- 80% of our users who have profanity on their Facebook Wall have at least one post/comment with profanity from a friend.
- 56% of the posts/comments with profanity on a user’s Facebook Wall come from friends.
- Users are twice as likely to use profanity in a post on their Facebook Wall, versus a comment. Whereas friends are twice as likely to use profanity in a comment on a user’s Facebook Wall, versus a post.
- The most common profane word is derivations of the “f-word”. The second most common profane word is derivations of the word “sh*t”. ”B*tch” is a distant third.
The study poses some serious questions about how to monitor what our friends are posting on our walls.