With the selection of Howard Stern as a new panel member on America’s Got Talent, it made me realize that behind all his controversy, he’s doing something right. As a radio personality, talk show host, and prominent media figure, Howard Stern knows a few things about the world of communication. It makes sense considering he graduated magna cum laude with a communications degree from Boston University.
When the internet first emerged, it was impersonal. Just a way to link documents from one to another. But as it grew, we began to see how adding social aspects increased our enjoyment of the web. MySpace and Facebook allowed us to network and have conversations with our friends, and businesses could more easily connect with their customers.
Google just recently announced the launch of “Me on the Web” — a tool which lets you keep track of what people are saying about you online. While we’re not sure if this tool can be set up for business use, if you are managing the reputation of an individual, it could be a helpful item.