twitter-fiction

Yes, Twitter Is for Fiction Too

This talk — entitled “Adventures in Twitter Fiction” — is presented by writer and editor Andrew Fitzgerald, who is also a member of the News and Journalism Partnerships team at Twitter, and helped to orchestrate the first Twitter Fiction Festival in 2012. In it, Fitzgerald discusses the development of storytelling and the impact that new [...] Read more »

using linguistics to build trust

3 Linguistic Tricks That Build Trust

If I asked you to tell me three immediate ways in which you could improve your trustworthiness — and these couldn’t be things that take a period of time like following through on what you say — you would probably list nonverbal concepts like speaking confidently and mirroring body language to develop rapport. And you [...] Read more »

minors

5 Minors That Compliment a Communication Major

With a communication degree from an accredited, respected university, you’ll have access to a tremendous number of job opportunities and internships. However, minors can also play a significant role in your career options (or lack thereof). While minors are optional, they’re well worth your consideration. Here are five minors that work well with a communication [...] Read more »

Student Debt

Get $20,000 for Student Debt by Writing a Creative Tweet. Seriously, We’re Not Kidding.

Hey Communication Majors, it’s time to put all those communication skills you’ve learned to work. In an effort to help students pay off their average $26,000 debt, MassMutual is awarding $20,000 to the person who writes the most creative tweet about how they plan to reduce their debt. The contest is simple. You’ll just need [...] Read more »

adperception2

Has Advertising Lost Its Credibility? [Infographic]

If you believe every claim on every advertisement that you see, you’re in the minority. A new survey shows that consumers distrust advertisements, with only 3 percent describing ad claims as “very accurate.” 57 percent of respondents said that ads are somewhat exaggerated and 19 percent described advertising claims as very exaggerated. The survey also [...] Read more »

gender-neutral-catalog-3

The First Gender-Neutral Toy Catalog?

The role of gender in childhood development has been a widely debated topic for decades. Many argue that from the moment children are born we shower them in stereotypes. Blue blankets for boys, pink for girls. Nerf guns for boys, dollhouses for girls. Proponents against these stereotypes say the choices we make in which toys [...] Read more »

ny-times-paywall

People Won’t Pay For Content, Unless You Make Them Feel Bad [Study]

If efforts to save their dwindling companies in the declining industry of journalism, many newspapers that have moved their product online are also looking to charge subscriptions for content (a method called a “paywall”). In fact, 300 online newspapers in the U.S. have already put these paywalls in place. But the effectiveness of this method [...] Read more »

Tweets

How to Write Eye-Catching Tweets

With the advent of social media and dwindling attention spans, PR professionals and social media managers are challenged to pack a lot of punch into short messages. One of the most challenging mediums is Twitter, which limits a message to 140 characters. Knowing how to craft a message that catches attention is a talent, but [...] Read more »

face-ism

Male Politicians Have ‘Bigger Heads’ [Study]

Do you think male politicians have bigger heads than female politicians? If you answered yes, you’d be correct. But not if you were referring to ego. A new study published in the Psychology of Women Quarterly found that male politicians literally have bigger heads when portrayed in photographs. More specifically, the study found “face-ism” bias [...] Read more »