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Sexual Orientation and Race Affect Likability [Study]

September 13, 2011 coms 0

Psychological researchers at the University of Toronto have recently conducted a study about the effects of sexual orientation on impressions. The results of the study indicate that homosexual men may experience differences in likability based on race. Specifically, white heterosexual men are deemed to be more likable, but gay black men seem to have more likability.

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The Art of Purposeful Storytelling

June 24, 2011 coms 0

If anyone should be lecturing on storytelling, it’s Peter Guber. His business is storytelling. Throughout his career, he has produced some of the world’s most well known movies, including Rain Man, Batman, The Color Purple, and more.

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Stanford study shows how metaphors shape the debate about crime fighting

March 4, 2011 coms 0

Imagine your city isn’t as safe as it used to be. Robberies are on the rise, home invasions are increasing and murder rates have nearly doubled in the past three years. What should city officials do about it? Hire more cops to round up the thugs and lock them away in a growing network of prisons? Or design programs that promise more peace by addressing issues like a faltering economy and underperforming schools?

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Are attractive people more employable? Study finds double standard

January 11, 2011 coms 0

“Good looks” are only sometimes a positive factor in consideration for a job, according to new research from Ben-Gurion University of the Negev (BGU). In the new working paper, “Are Good-Looking People More Employable?” two economics researchers from BGU prove that a double standard exists between good looks as a positive factor in men and women.

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Understanding consumer behavior: Make them think it was their idea or decision?

November 15, 2010 coms 0

Consumers value goals they’ve chosen on their own more than those that are imposed on them, according to a new study in the Journal of Consumer Research. “When people believe they have autonomously chosen to pursue a goal themselves, they feel the goal is increasingly valuable as they put in more effort, because they experience their own effort as signaling how much they care about it,” write authors Ying Zhang (University of Texas at Austin), Jing Xu, Zixi Jiang (both Peking University), and Szu-chi Huang (University of Texas at Austin).

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What Consumers Will Do For Social Acceptance

September 21, 2010 coms 0

People who feel excluded will go to any length to try to become part of a group, even if it involves spending large sums of cash, eating something dicey, or doing illicit drugs, according to a new study in the Journal of Consumer Research.