A new study suggests that chimpanzees and human toddlers are inclined to follow majority rule. The study showed that chimpanzees and 2-year old toddlers were both more likely to repeat a peer group’s actions than a single peer’s actions.
Credibility is everything. Newspapers that get the facts wrong are torn to shreds and politicians lacking experience don’t get elected, while people in lab coats command our respect immediately. Communication scholars define credibility as being the perception of one’s competence, trustworthiness, and goodwill. But as you probably know, perceptions can be hacked.
If you’ve ever bought something even though you knew you didn’t need it and didn’t really want it, but couldn’t seem to tell the salesperson no, then you know you were manipulated. However, manipulation isn’t always so obvious.
A study suggests the thought that political partisans only immerse themselves in media which reinforce their beliefs may be unfounded. They discovered that even the most partisan readers visit mainstream news sites, as well as partisan sites that express views that oppose their own.
Most people will tell you what they prefer in a car or a house or a career, and for the most part, these preferences will predict which car or house or career they will choose. However, when people claim that physical attractiveness does not factor into their search for a partner, their claim may be less accurate in predicting who they will be attracted to.
Recent research published in the journal Communications Research shows that the way the news of a disaster or tragedy is framed during initial media coverage has a strong impact on the way the public responds to the organization at the center of the crisis.
Just as retail stores are often judged by the brand names they stock, online news portals tend to be judged by the sources of the articles they post. According to a new study by researchers at Penn State and published in Journalism and Mass Communication Quarterly, people who access news articles from credible sources through online portals such as Yahoo News or Google News tend to view the portals themselves as more credible.