Of all of the fields of communication, political communication is perhaps the most frequently analyzed and one of the most important on a global stage. In this section of our blog, we will look at the ways that communication influences politics. Through the study of political communication, we can understand how the 24-hour news cycle and various types of new communication can affect election campaigns and policy. We will look at the latest research and analyses to see how political communication has changed due to new mass media technologies such as the Internet. We will look at recent surveys to show how these technologies influence voters, and we will see how voters subsequently influence the campaigns and governance of their elected officials.
Voters might like to think that they cannot be swayed by the influence of media endorsements, but Brian Knight and Chun Fang Chiang, researchers at Brown University, recently published a study in The Review of Economic Studies which states that media endorsements do have a significant effect of the decisions of voters.