Communicating with large audiences takes a distinct set of skills and a working knowledge of how advertising campaigns, media cycles and the other factors can change the way that people relay, receive and understand messages. Mass communication is an incredibly relevant and important subsection of communication studies. The study of mass media is particularly important with the growing availability of Internet-ready computers and cell phones. Mass communication encompasses all forms of communication that rely on large-scale media, and as these communication techniques evolve, it is important to stay informed about new mass communication trends and concepts. In this section of our blog, we will look at the latest mass communication research, including studies, experiments, scientific surveys, theories and critical analyses.
Need to enlarge your bust or get rid of that muffin top? Not according to Dove’s latest ad campaign, which seeks to replace ads for diets and cellulite creams on Facebook with messages that promote a positive self-image.
Two British mothers have joined forces to protest what they see as increasing gender stereotyping among manufacturers and retailers who target children. Emma and Abi Moore, twin sisters who have two children each, began their anti-stereotyping campaign, Pinkstinks, four years ago.
A new graphic compiled by Hilary Mason and Anna Smith of Bit.ly and Forbes Magazine’s Jon Bruner shows the popularity of different online news sites across the United States. The team looked for unusually popular linked articles and compiled click-through information to create a color-coded map of the United States that shows the online news reporting preference of each state.
You may be surprised to find that many famous people in the entertainment, sports and political fields have more in common than a photogenic smile and a career spent in the public eye. Many of the people who manage to turn their time in the spotlight into successful careers have degrees in communication.
A study from the University of Bristol’s Intelligent Systems Laboratory indicates that posts from Twitter users can serve as an accurate indicator of overall public opinion. Researchers monitored keywords in random tweets from July of 2009 to January of 2012, tracking 140-character messages from nearly 10 million users to monitor public moods in the UK.