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Body Image and the Media [Videographic]

May 10, 2011 coms 2

The image of the female body presented by the media in most cases is one that is unattainable. In movies, magazines, music videos and advertisements women are shown ideal body weights that in most cases meet the physical criteria for anorexia or bulimia. By presenting these images, we tell women that they can only be sexy and acquire what they want if they meet these physical requirements.

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Clothing manufacturers contribute to objectification of young girls, says study

May 9, 2011 coms 0

Are clothing manufacturers helping to turn young girls into sex objects? A study led by Professor of Psychology at Kenyon College, Dr. Sarah Murnen, found that 30 percent of young girls’ clothing available online in the United States is sexualized. The study was published in Springer’s journal, Sex Roles, and raises questions on the implications of how girls evaluate themselves if they are being identified as sex objects at an early age.

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Gender Wage Gap [Infographic]

May 6, 2011 coms 0

The infographic below gives a historical perspective of the gender wage gap through some great statistics and visuals. It shows the median annual earnings since 1960, potential causes of this disparity, information on the Equal Pay Act of 1963, and more. Also, according a recent Wall Street Journal study shown on the infographic, the gap is beginning to favor women.

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Women are silenced and sexualized in film

April 29, 2011 coms 0

A new study by the Annenberg School for Communication and Journalism at the University of Southern California (USC) found that when it comes to movies, women are seen rather than heard.

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Most Commonly Used Words In Children’s Toy Ads Reinforce Gender Stereotypes [Infographic]

April 16, 2011 coms 0

New research by Crystal at The Achilles Effect looked at vocabulary used in television commercials for children’s toys. She found that the most commonly used words reinforced gender stereotypes. After analyzing 658 words from 27 commercials for boy’s toys and 432 words from 32 commercials for girl’s toys, Crystal was able to create a word cloud showing the most commonly used words in these TV adverts.

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How materialistic advertising messages negatively shape the female body image

April 13, 2011 coms 0

Psychological research has consistently shown that women feel unhappy with their body after looking at images of thin, idealized models, which are typically represented in the media. However, today’s consumer culture and media promote not only the ideal of perfect beauty, but also that of the material affluent lifestyle, both of which are commonly depicted together, and highlight the benefits of beauty and of owning material goods to one’s personal success and fame.

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Films Promote Superwoman Expectation for Women

April 11, 2011 coms 0

Exposure to attractive, aggressive, female leads in films affects how men and women think about who women ought to be in the real world. Women in particular have high standards for other women, and expect them to be both stereotypically feminine and masculine i.e. beautiful and aggressive rather than beautiful and passive.