Killing Us Softly: Advertising’s Image of Women

Killing Us Softly is a groundbreaking look at the portrayal of women in advertising. The film has been constantly updated and revised to stay current with society’s changes. It examines print and television advertisements that constantly reinforce disturbing gender stereotypes. It shows how these themes are often unrealistic and unhealthy perceptions of perfection, beauty and sexuality that can lead to sexism, eating disorders and gender violence.

Creator of the film, Jean Kilbourne, was once thought to be a radical feminist, but her work now is considered mainstream. She has been promoting media literacy since the 1960s and has been named one of the three most popular speakers on college campuses by The New York Times.

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