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Research uncovers what’s behind image in the modeling industry

January 17, 2011 coms 0

The casting sessions aren’t just for movie stars, but what is involved in casting decisions that can launch fashion models to fame – or at the very least – to land a job? Stephanie Sadre-Orafai, a University of Cincinnati assistant professor and socio-cultural anthropologist, spent 11 months of fieldwork at a premiere casting agency in New York to uncover the decisions that happen behind the scenes of the glossy photos and slick commercials.

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Online games as social meeting places

January 6, 2011 coms 0

In The World as a game board – boundary crossing in online games, researchers Jonas Linderoth and Camilla Olsson at the University of Gothenburg analyze the culture of online games and the boundary-crossing community associated with the activity. The report looks at meetings with other cultures, development of language skills and players who travel to meet up with other players. But it also deals with culture clashes, exclusion and sexualization.

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Fast food and sweets advertised when children watch television

December 23, 2010 coms 0

Children in Sweden are exposed to a huge number of TV advertisements. Food adverts – primarily for fast food and sweets – dominate the advertisements shown during children’s viewing times. Research from the University of Gothenburg, Sweden, shows that Sweden is no different from other countries when it comes to the number of adverts that children are exposed to.

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Scientists map what factors influence the news agenda

December 22, 2010 coms 0

Computer scientists have analyzed over a million news articles in 22 languages to pinpoint what factors, such as the Eurovision song contest, influence and shape the news agenda in 27 EU countries. This is the first large-scale content-analysis of cross-linguistic text using artificial intelligence techniques.

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Understanding consumer behavior: Make them think it was their idea or decision?

November 15, 2010 coms 0

Consumers value goals they’ve chosen on their own more than those that are imposed on them, according to a new study in the Journal of Consumer Research. “When people believe they have autonomously chosen to pursue a goal themselves, they feel the goal is increasingly valuable as they put in more effort, because they experience their own effort as signaling how much they care about it,” write authors Ying Zhang (University of Texas at Austin), Jing Xu, Zixi Jiang (both Peking University), and Szu-chi Huang (University of Texas at Austin).

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Most influential tweeters of all

October 11, 2010 coms 0

Tweet this, Ashton Kutcher, Lady Gaga and Britney Spears. Just because you have a ton of followers on Twitter doesn’t necessarily mean you’re among the most influential people in the Twitterverse, according to researchers from Northwestern University.