Apple’s Secret Training Manual Reveals Genius Communication Tactics

September 2, 2012 coms 0

Tech blog Gizmodo has reportedly received a copy of the Apple Store’s closely guarded training manual, which introduces new employees (“Geniuses” in Apple parlance) to Apple’s empathetic customer service routines and policies. Apple has not confirmed that Gizmodo has a legitimate copy of the manual, however. The guide contains a list of “positive” and […]