Consuming Kids is a documentary about the power of kids in the consumer market. Kids not only influence what products are purchased for them, but they also influence what products parents buy for themselves. Youth marketers and advertisers have recognized this and capitalized on it. This commercialization of children has resulted in a society where kids believe buying should be the focus of their lives. This video discusses these ideas with children’s advocates, industry leaders and healthcare professionals to shine light on how marketers and advertisers have used neuroscience, anthropology and psychology to create the most profitable demographic in the world: American children. Consuming kids reveals the commercialization of childhood, its effects on children and raise questions about its ethics.