Building a Distinct Organizational/Company Culture

The most successful entrepreneurs are very deliberate in the company cultures they envision and how that culture is developed and reinforced. Beyond creating a unique place to work and enabling the company to recruit talent, a company’s culture can provide a competitive advantage in the marketplace. The companies founded by the panelists each have a distinct culture with different core values, providing a rich contrast on the competitive advantage to be realized from an organization’s culture.

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