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Sign languages help us understand the nature of metaphors

January 26, 2011 coms 0

A recent study of the use of metaphors in spoken language and various sign languages shows that certain types of metaphors are difficult to convey in sign language. The study, “Iconicity and metaphor: Constraints on metaphorical extension of iconic forms,” to be published in the December 2010 issue of the scholarly journal Language, is authored by Irit Meir of the University of Haifa.

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Understanding consumer behavior: Make them think it was their idea or decision?

November 15, 2010 coms 0

Consumers value goals they’ve chosen on their own more than those that are imposed on them, according to a new study in the Journal of Consumer Research. “When people believe they have autonomously chosen to pursue a goal themselves, they feel the goal is increasingly valuable as they put in more effort, because they experience their own effort as signaling how much they care about it,” write authors Ying Zhang (University of Texas at Austin), Jing Xu, Zixi Jiang (both Peking University), and Szu-chi Huang (University of Texas at Austin).

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Kids As Young As Four Understand Irony

September 15, 2010 coms 0

New research findings from the Université de Montréal reveals that children as young as four are able to understand and use irony. This study, published recently in the British Journal of Developmental Psychology, may impact the way parents communicate with their family.