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environmental communication

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Doomsday messages about the consequences of global warming can backfire

January 15, 2011 coms 0

Dire or emotionally charged warnings about the consequences of global warming can backfire if presented too negatively, making people less amenable to reducing their carbon footprint, according to new research from the University of California, Berkeley.

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Large gaps found in public understanding of climate change

October 14, 2010 coms 0

Sixty-three percent of Americans believe that global warming is happening, but many do not understand why, according to a national study conducted by researchers at Yale University.

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