Voters might like to think that they cannot be swayed by the influence of media endorsements, but Brian Knight and Chun Fang Chiang, researchers at Brown University, recently published a study in The Review of Economic Studies which states that media endorsements do have a significant effect of the decisions of voters.
Despite the ease of access to the internet and social networks, a recent University of California, Berkeley, study has found that most web content is produced by the world wide web’s more affluent users. According to Jen Schradie, the author of the study and a researcher at the university’s Berkeley Center for New Media, most web content is still produced by individuals with higher income and higher levels of education.
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